Thesis/Argument on Equality

My argument is that all people are equal.  There is a combination of young, old, black and white hands of different types of people.  The fact that they're all connected to eachother establishes their means of equality.  All hands are at equal size; none are more enhanced than others.  Appeals to logos because it is a fact that slavery and inequality have ended.

Strategies of Persuasion

The picture I chose is an ad for Gatorade.  The company uses all three strategies of persuasion: logos, pathos, and ethos.

Logos is used in this photo because it includes reasoning and facts.  Yes, Michael Jordan drinks Gatorade when he plays basketball.  Yes, Jordan can dunk like he is dunking in the picture.  They are trying to get the audience to imply that drinking Gatorade can make you play or dunk "like Mike."

Pathos isn't used as much in this picture as logos and ethos, but it is used to let the audience know that by drinking Gatorade and being able to dunk like Mike, you feel good about yourself and it increases one's self esteem.

The ethos in this photo is that Gatorade gives you the power to do anything you dream of doing, or be like anybody you ever dream of being like, since people dream of dunking like Mike, and Gatorade will make you do that according to this photo.

Persuasive Images

                There are many different styles of visual images the average person sees daily, whether they’re small, big, plain, exciting, bright, or dull.  Images can be found anywhere a people go such as in restaurants, at schools, in cities, in malls/shopping stores, on the web, television, or even in houses.  Some images only consist of letters, such as the Facebook symbol, while others consist of only numbers.  Although those types can be persuasive, they are less affective. The more persuasive images fall under the category of images that consists of pictures and multiple colors.  These are the different types of features that “catch one’s eyes” as they walk pass a poster or browse the internet.

                Images are also more persuasive when they are relevant or relate to their audience.  For example, a company wouldn’t put up signs or posters advertising their latest form of technology, such as an iPod or smart phone, in a daycare or nursery for toddlers, simply because children can’t read and have no interest in buying phones.  On the other hand, it’s normal to see a McDonald’s billboard along any highway.  It catches one’s eyes with the bright red and yellow colors, and Ronald McDonald is there to get the attention of young children.  This is an example of a “more affective” image.