Strategies of Persuasion

The picture I chose is an ad for Gatorade.  The company uses all three strategies of persuasion: logos, pathos, and ethos.

Logos is used in this photo because it includes reasoning and facts.  Yes, Michael Jordan drinks Gatorade when he plays basketball.  Yes, Jordan can dunk like he is dunking in the picture.  They are trying to get the audience to imply that drinking Gatorade can make you play or dunk "like Mike."

Pathos isn't used as much in this picture as logos and ethos, but it is used to let the audience know that by drinking Gatorade and being able to dunk like Mike, you feel good about yourself and it increases one's self esteem.

The ethos in this photo is that Gatorade gives you the power to do anything you dream of doing, or be like anybody you ever dream of being like, since people dream of dunking like Mike, and Gatorade will make you do that according to this photo.