Persuasive Images

                There are many different styles of visual images the average person sees daily, whether they’re small, big, plain, exciting, bright, or dull.  Images can be found anywhere a people go such as in restaurants, at schools, in cities, in malls/shopping stores, on the web, television, or even in houses.  Some images only consist of letters, such as the Facebook symbol, while others consist of only numbers.  Although those types can be persuasive, they are less affective. The more persuasive images fall under the category of images that consists of pictures and multiple colors.  These are the different types of features that “catch one’s eyes” as they walk pass a poster or browse the internet.

                Images are also more persuasive when they are relevant or relate to their audience.  For example, a company wouldn’t put up signs or posters advertising their latest form of technology, such as an iPod or smart phone, in a daycare or nursery for toddlers, simply because children can’t read and have no interest in buying phones.  On the other hand, it’s normal to see a McDonald’s billboard along any highway.  It catches one’s eyes with the bright red and yellow colors, and Ronald McDonald is there to get the attention of young children.  This is an example of a “more affective” image.